The full agency.Brand commsto Medical affairs.2–3x faster.
We work across the asset-to-brand lifecycle, from medical affairs to brand comms. Everything a pharma agency delivers, from congress coverage and MSL toolkits to campaigns and detail aids, for global medical affairs and brand teams. Built on one data and tech spine that runs in our vault, so it lands faster and on evidence: what changed, what moved it, and what to do next.
The agency model needed replacing. So we replaced it.
The old model bills you for people by the hour, takes weeks to produce what should take days, and reports reach it cannot verify. We work on different terms, in writing. Flip them.
- PricingBilled by the hour. Paid for effort, not outcomes.No FTE or time-based pricing. Fixed-fee scope, with a bonus tied to the CSFs you are measured on.
- ActivationMedia marked up. The margin lives inside the platform spend.HCP audience activation at net. Zero agency margin on platform and media spend, itemised on the invoice.
- OwnershipAssets licensed back. Rights retained on page 34 of the SOW.IP assigned on delivery. Every asset is yours the day it ships. No licensing drip-back.
- ToolingTools unnamed. Machine output charged at full creative rates.Every tool disclosed. Tooling cost passed through at net, on its own purchase line.
- ReachImpressions estimated. Reach nobody can verify.Verified reach, not estimated. HCP visits guaranteed, because we serve the media and publishers verify the audience to us.
Click either side, or just scroll: the terms switch to fusion as the block comes into view.
Every channel, laddered to the number you are measured on.
Everything a brand agency delivers, from strategy and campaign to detail aid, portal and paid media, laddered to the number the brand team is measured on and moved while the campaign is still live.
Strategy and content
- Omnichannel attribution plans laddered to gPOA, strategic imperatives, critical success factors and ATU
- HCP segmentation and personas; audience identification for paid media
- Detail aids, websites, HCP portals, congress presence and patient support, at machine speed, approved by people
Activate and reach
- Direct and indirect on one spine: sales force, MSL and digital measured on the same scale
- HCP platforms, peer-to-peer networks, HCP social, search, mass and approved email
- Paid HCP media served by us, to verified audiences we reach ourselves
Measure and move
- Reporting current to the previous day, every day; one date range across every view
- Campaign benchmarking, dynamic optimisation, ATU integration
- Descriptive, predictive and prescriptive: what changed, what moved it, what to do next, while the campaign is live
Twenty years inside scientific and medical publishing is why we guarantee HCP visits rather than estimate them.
Know who moves the science. Then move them.
Everything a scientific communications agency delivers, from congress coverage and symposia to evidence syntheses and MSL toolkits, for medical affairs teams who need it by the Monday after, before the advisory board, and in a form that survives compliance.
Know the landscape
- KOL and DOL network maps from what people publish, present and say, with lineage on every node
- Landscape and competitor analysis, white-space and sentiment over time
- Congress signal, every touchpoint in person to remote, into one timeline and three actions
- Evidence syntheses at publishing-house standard, every claim traceable
Educate and engage
- Educational strategy and execution: symposia, standalones, webinars, peer-to-peer
- Congress coverage and data dissemination, through to HCP portals and medical information
- Mechanism-of-action animations and scientific content, produced at machine speed, approved by people
- KOL engagement programmes, first contact to advisory board
Equip the field
- MSL slide decks, toolkits and training
- Briefings on what each HCP has read, presented and asked
- Measured on what changes afterwards, not visits logged
Custom software. Secure. Governed. Everything runs in our vault.
We do not rent a platform and put a logo on it. The spine is software we wrote, running in an environment we control, under rules a pharma compliance team can audit.
Custom software
- Ingestion, retrieval, routing, coding and dashboards are written in-house, in code we own
- A secure client knowledge base per programme, built from your material and the public record, never shared across clients
- No third-party product sits between you and your data; nothing is white-labelled
- Built over years, in-house
Secure
- A closed vault: we extract what a programme needs, once, into our secure cloud environment. Then the doors close
- The tools are brought to the data. Your data never leaves to visit a provider, and is never used to train anything
- Tenancy scoped to your programme; access limited to the named team on it
- Every call, every check and every approval is logged with a timestamp and a name
Governed
- Each task is routed to the best fit for the job, not the best-known name
- Every output is checked across a second system for errors, omissions and drift
- A named person, accountable for it, approves every output before it leaves the vault
- Medical content leaves as non-promotional drafts for your medical and compliance review; tooling cost is disclosed on every purchase line
The spine behind every deliverable.
Everything above is agency work: the strategy, the content, the campaign, the congress programme. What makes it land faster and better evidenced is the spine underneath, built in-house over years and run inside the vault. A data layer, five modules, the channels we operate ourselves, and analytics that are descriptive, predictive and prescriptive: what changed, what moved it, and what to do next.
The data layer, by source tier
Six tiers of sources plotted by how fast they signal and how much authority they carry, sized by how many sources sit in each. Peer-reviewed evidence is slow and authoritative; field and social signal is fast and noisy. The spine reads all six and weights them accordingly.
- 01signalIQDetects the shift and diagnoses the why. What HCPs are reading, asking and saying by therapy area, market and moment; the publication landscape, the gaps, and the evidence for and against each talking point; and listening before, during and after every congress to measure what carried.
- 02kolIQ™Identifies the voices. Stakeholder influence and network mapping from real behaviour.
- 03impactIQAttributes the change. Closed-loop return on engagement, live, laddered to CSFs and ATU.
- 04activateIQPredicts next-best-action at every stage and activates it across paid, owned and earned channels: verified HCP media we serve ourselves, your portals, email and field, and the peer and publisher networks where the science is read.
- 05procureIQ™Governs the spend. Audit and tooling cost disclosed line by line.
Governed from the first byte to the last signature.
The spine is only worth having if a pharma compliance team can sign it off. So every part of it is built to be audited, and every output leaves with a name on it.
Inside the vault
- Every module, every data source and every model runs inside the vault. Nothing is processed outside it, by us or by a supplier
- Your data never leaves to visit a provider and is never used to train anything
Named accountability
- A named person approves every output before it leaves, and is accountable for it
- Every call, check and approval is logged with a timestamp and a name, available to your audit
Built for medical, regulatory and compliance review
- Medical content leaves as non-promotional drafts for your medical review, never as final copy
- Brand content leaves as drafts for your medical, legal and regulatory review, with every claim referenced
- Tooling cost is disclosed on every purchase line, so procurement sees what the machine did and what the team did
See it running
- Every module above has a working demo on illustrative data, inside the vault, shown in conversation under NDA
- Bring one therapy area and we will run it live in the first meeting
Talk to uswhen you are ready.
IN STEALTH · BY INVITATIONA specialised lab for medical and brand teams who want to apply AI to their own work, on the same vault, the same custom software and the same governance as everything above. We do not publish what is in it.
Ask about the LabLeaders who have run the biggest agencies in pharma, and chose to build this one.
Previously Chief Executive Officer of one of the largest global scientific communications agencies, an organisation with a seat at every pharma table. Leads fusion and sets its strategic direction.
Dot-com, then medical publishing, including one of the oldest journals in the world, then three pharma agency exits. Her job is to build what pharma needs and does not yet have, and to take what it already has to the next level.
Previously president of medical communications at a leading global agency network. Leads fusionScientific, covering medical affairs and medical communications.
Twenty-five years in pharma, from carrying the bag to brand leader. Leads fusionBrandComms and its client services team, and the award-winning, attribution-led brand programmes that ladder every channel to the number the client is measured on.
One conversation. Then a plan with the evidence attached.
info@fusionagency.solutionsWe reply within an hour. Bring us one challenge and we will show you the work rather than a credentials deck.