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◉ Live · Brand communications for global pharma

Preparing the market.
Landing the launch.
Driving the change.

We are the strategic Brand Communications partner to global pharma — trusted by global brands since 2009, across every major therapeutic area from blockbuster brands to rare diseases, in 50+ countries.

We turn five billion real-time HCP signals into clinical-practice change — delivered at 30–40% below legacy agency benchmarks, because our AI-native infrastructure has been quietly doing the heavy lifting behind the scenes for eight years.

See where we work → Request credentials
01 / Where we work

Across the lifecycle. One brand trajectory.

From Phase III preparation and launch through to lifecycle management of established and mature brands, we work alongside our clients across every stage of the brand journey — recalibrating depth of engagement to where each brand sits, and where it's headed.

Phase III

Preparing the market for launch.

Map the HCP information landscape. Track competitor positioning and activity. Surface white-space opportunity. Prime key segments so the launch lands into a market that's already listening.

Launch

Driving clinical-practice change.

Deliver brand uplift and lifecycle engagement as close to launch as possible — when switch propensity and share-of-voice are most malleable.

Established brand

Defending the position. Holding the share.

A light-touch engagement model for in-market brands — share-of-voice defense, competitor response, and lifecycle engagement calibrated to the steadier rhythm of an established brand. The same data layer and IQ Continuum, right-sized to the need.

Why this matters now
Field forces have contracted across every major market. HCPs are harder to reach in person, attention windows have narrowed, and launch budgets are scrutinised harder than ever. Commercial communications has gone from supporting the field to being the field. That's the job Fusion Brand Comms was built for.
02 / Approach

Four pillars. One engine.

Most agencies provide four services and call it integration. We run one engine that unifies insight, strategy, content and channel — so every recommendation can be traced from an HCP signal to a brand outcome.

01 / INSIGHT

Insight.

Powered by the IQ Continuum

Seven proprietary platform modules, surveying HCP information-seeking behaviour, competitor positioning and activity, stakeholder networks and congress dynamics — in real time, at global scale.

  • signalIQ — always-on HCP sentiment and share-of-voice
  • evidenceIQ — publication-landscape and gap intelligence
  • kolIQ — stakeholder influence and network mapping
  • congressIQ — congress impact and post-event activation
  • impactIQ — closed-loop ROE and attribution
02 / STRATEGY

Strategy.

POA-aligned · CSF-linked

Every recommendation we make is mapped to your Plan of Action and tied back to your brand Critical Success Factors. No vanity tactics. No strategy documents that forget why they exist by page four.

  • Launch sequence architecture, calibrated to competitive pace
  • HCP segmentation built on behaviour signals, not personas
  • White-space identification — where your brand can land uncontested
  • Channel portfolio logic backed by real-world reach data
03 / CONTENT

Content creation.

Peer-review-grade · Commercially sharp

Fully integrated content production — from brand campaigns and creative assets to HCP-facing scientific content. The rigour of our sister scientific arm, at the pace and fluency commercial teams need.

  • Launch campaigns and creative platforms
  • HCP and patient multichannel content at scale
  • Localisation across 30+ markets
  • Scientific and medical content fused with brand narrative
04 / CHANNEL + MEASUREMENT

Channel. Measurement. Optimisation.

Dynamic · Live, not post-mortem

Dynamically optimised channel spend, concentrated on the platforms and channels proven to drive HCP engagement and behavioural change — not reach, not impressions, not vanity. Every dollar, pound and euro works hard. Every asset carries its telemetry. Every tactic is re-optimised in-flight against POA KPIs and brand CSFs, not post-campaign.

  • Dynamic spend optimisation — budget follows performance, not legacy allocation
  • Platform selection driven by behavioural-change evidence, not reach claims
  • In-flight creative and channel reallocation — live, not post-mortem
  • Always-on CSF-linked dashboards — ROI transparency with the working shown
03 / See it in action

Live tools. Not slideware.

Working demos of the intelligence and planning platforms that power Fusion engagements — seeded with illustrative pharmaceutical datasets. The same modelling architecture runs against your real signals under MSA.

signalIQ · Planning platform

Understanding HCP interests through topic modelling.

Five billion signals on how HCPs seek information, engage with content, and move ideas through networks of influence — turned into a live map of what clinicians are actually thinking about, by therapy area, by market, by moment. The planning surface where every Fusion brand programme starts.

Biomarker-led selection Real-world evidence Combination therapy Switch propensity KOL network Safety MoA Dose escalation Biosimilar RWE Endpoint CLINICAL EVIDENCE TREATMENT DECISION INFLUENCE NETWORK

Sample view: topic clusters, illustrative oncology dataset. The live demo runs across additional behavioural signals.

Explore the topic modelling demo →
evidenceIQ · Channel & content engine

Persona-matched content & channel planning.

Four HCP persona archetypes, each mapped to content format, channel mix and engagement tactic. The planning surface where strategy becomes deployable — in your markets, against your CSFs.

Expert
Enhance
High product + TA knowledge
Peer networks · Long-form · Data-led
Senior
Differentiate
Competitive edge seekers
Positioning · Benefit · Head-to-head
Junior
Update
Building clinical base
Simplified · Digital-first · KOL-led
Mixed
Expand
Product-led, TA-curious
Educational · Peer insight · Broader TA

Sample view: oncology brand archetypes. Bespoke persona and channel modelling per client engagement.

04 / The IQ Continuum

Seven modules.
One evidence chain.

The decision-support system behind every Fusion engagement — brand, scientific, or cross-functional. Seven modules, shared with our scientific arm, each built to answer a specific commercial question and traceable back to the signal that prompted it.

The IQ Continuum Seven modules organised into a closed intelligence loop. signalIQ, evidenceIQ, kolIQ and congressIQ form the core loop, feeding impactIQ which reopens the cycle. activateIQ and procureIQ are cross-cutting predictive and governance layers. The IQ Continuum Seven modules. One evidence chain. Zero handoffs. The closed loop signalIQ Detect the shift evidenceIQ Diagnose the why kolIQ Identify the voices congressIQ Measure the moment impactIQ Attribute the change The loop reopens activateIQ Predictive layer — next-best-action modelling across every stage procureIQ Governance layer — spend, audit and AI-cost transparency end to end
05 / The data layer

Five billion real-world signals.
Across every brand moment.

5B+ data points
Real-world HCP information-seeking behaviour · Continuous, global, de-duplicated

Most agencies rely on intuition, legacy benchmarks, or small-sample research.

We hold over five billion real-world data points on how HCPs seek information globally — combined with continuous surveillance of competitor positioning and activity. The IQ Continuum is how we turn that scale into decisions your brand can act on tomorrow morning.

I.

White-space opportunity.

Where your brand can land uncontested — the intersection of unmet clinical need, competitor blind spots, and HCP information appetite that no one else is feeding.

II.

Competitor anticipation.

What your competitors will do, before they do it. Continuous monitoring of their scientific output, channel behaviour, KOL movements and narrative shifts — so you're reacting on Tuesday to what they'll announce on Friday.

III.

Launch-optimised sequencing.

What to say, to whom, through which channel, in what order. Our sequencing models are trained on real launch trajectories, not theoretical funnels.

LIVE DEMO The Planning Platform

Five billion signals. Mapped, modelled, made decisions.

Continuous intelligence across HCP information-seeking behaviour, literature and clinical evidence reviews, peer-to-peer discourse, and the networks of influence that move ideas through pharmaceutical communities. The substrate beneath every Fusion brand strategy.

06 / CSF alignment

Every plan. Every tactic.
Tied to your brand CSFs.

A brand plan that doesn't trace back to brand Critical Success Factors is a marketing exercise, not a commercial strategy. We design backwards from your CSFs — every recommendation, every asset, every pound of channel investment maps to a specific CSF and a specific POA milestone.

Start here

Brand CSFs

Your commercial success criteria — the outcomes brand leadership is measured on.

Step 02

POA milestones

Each CSF decomposed into Plan-of-Action checkpoints with measurable sub-outcomes.

Step 03

Tactics & assets

Every deliverable we produce carries a CSF tag — the reason it exists, the outcome it's measured against.

Step 04

Live reporting

Dashboards roll up tactic-level performance to CSF attainment. Live, not quarterly.

The test: when brand leadership asks "what moved the needle?" the answer isn't a vanity metric. It's the CSF — with the working shown, and the tactics that moved it named.

07 / Who we are

17 years in Pharma brand communications.
Built AI-native from the inside.

We are a Scientific and Brand communications entity that has spent those years delivering for global pharmaceutical clients — and the last eight of them quietly rebuilding the operating system of the category from AI-native foundations.

What most agencies are now attempting as an AI transition, we completed years ago. The result is the IQ Continuum: the only closed-loop intelligence system in pharmaceutical communications.

Since 2009
Reach 50+ markets
Pricing 30–40% below benchmark
Speed 2–3× faster delivery

Fusion wasn't built in a pitch deck. It was built across two eras of pharmaceutical communications — the one before AI changed the operating economics of the category, and the one we have been leading ever since.

Heritage era · 2009–2016
AI-native era · 2020–present
Heritage era
2009

Measuring impact

Global brand communications for pharmaceutical clients. The foundation on which everything that follows is built. Still the legal entity behind Fusion today.

Heritage era
2017

Communications + intelligence

Descriptive and predictive omnichannel analytics — the moment the business begins its shift from communications to intelligence. The first structural signal that the category was about to change, and we intended to change it.

Heritage era
2018

Global MSAs

Spanning multiple therapeutic areas globally, and Agency of Record status. These relationships prove, at category scale, that AI-native architecture and tier-1 pharma governance are not mutually exclusive.

AI-native era
2020

Humanised AI

Human-in-the-loop AI and ML for disease-area insights. The first proprietary AI module shipped under MSA — proof that this was never a wrapper around somebody else's model.

AI-native era
2020

Automated AI

ML-powered KOL mapping, identification and influence-network modelling. The first module to be adopted by another global agency as category infrastructure.

AI-native era
2023

fusion

Predictive modelling for HCP reach, engagement and launch optimisation. The moment the stack starts behaving as a system rather than a set of tools.

AI-native era
2024

Fusion consolidates the stack

Seven proprietary intelligence modules. One evidence chain. One closed loop.

AI-native era · Today
2026

The IQ Continuum ships

The category's first end-to-end closed-loop intelligence system for pharmaceutical communications.

8 / 8
Tap a year · or use ← →
Part of fusion
Commercial communications with a scientific backbone.

Fusion Brand Comms shares the IQ Continuum, data layer and governance with our scientific arm — fusionScientific. When your launch needs Medical Affairs rigour and commercial velocity in the same engagement, you get both from one partner. One evidence chain. One team.

Visit fusionScientific.io →
08 / Benchmark

Benchmark us against
your current agency.

If you're reviewing your brand communications partner ahead of a Phase III readout or launch window, the most useful thing we can do is put ourselves next to whoever you're working with now.

Send us your current scope. We'll come back with a like-for-like benchmark against our own methodology, five-billion-point data layer, and IQ Continuum capability — with the working shown.

Request a benchmark → Request credentials
◉ Procurement · Commercial brand agency transparency

Commercial procurement,
with the working shown.

Commercial brand spend is the single largest agency line on a pharma balance sheet — and still, mostly, the opaquest. Net-of-margin media, AI cost pass-through, creative IP, performance-linked commercials, and consolidation economics: Fusion was built from day one to answer every one of them without you having to ask.

Six commitments your commercial procurement team can bank, on the invoice, before the first deliverable ships.

Request a spend audit → See the full offer
What you get

Six commitments.
One invoice you can actually read.

01

Net media. Zero agency margin on platform spend.

Every pound of programmatic, social, search, DSP and professional-channel spend is passed through at net cost, itemised on the invoice. The 15–25% media margin most commercial agencies take quietly, we don't take at all. Our fees are on our services, not on your platform spend.

02

Fees that move when your CSFs move.

Because every tactic is CSF-tagged and measured live, we price against outcomes — not hours. Fixed-fee core scope, performance-linked bonus tied to CSF attainment. Your commercial team pays for what works, not for what was worked on.

03

All creative output belongs to you.

Every campaign, asset, creative platform and derivative work is assigned to the client on delivery. No licensing drip-back. No character rights retained. No "work-for-hire" ambiguity on page 34 of the SOW. If we made it on your programme, it's yours — to use, adapt, extend, or hand to another agency.

04

Every AI tool, itemised. Creative rates on AI-generated output, never.

Generative AI is now 30–50% of commercial creative production across the industry — with most agencies still charging full creative rates for the output. We disclose every AI tool used on your programme, pass its cost through at net, and price the human strategy and craft separately. Your procurement team sees what the machine cost and what the team cost. Line by line.

05

One partner for the stack your legacy setup uses five.

Most pharma brand teams currently run 5–8 specialist commercial vendors — creative, media, production, measurement, localisation, digital, influencer, scientific. Fusion consolidates that stack into one strategic partner with one contract, one invoice, one evidence chain. Typical consolidation recovers 20–35% of category spend in the first year, without losing specialism on any capability.

06

Tier-1 pharma governance since 2009.

Global MSA experience across 50+ markets. Standard terms aligned to the commercial procurement clauses that matter: IP assignment, data residency, sub-processor disclosure, AI model governance, audit rights, transparent compensation structures, and clean exit provisions. No hidden clauses. No white-label vendors buried three layers down.

The tool

procureIQ.
The category's first commercial-brand spend-transparency platform.

Our proprietary procurement intelligence module. procureIQ audits agency AI exposure, surfaces hidden media margin and cost pass-through, benchmarks category spend against a continuously updated efficiency index, and stress-tests performance-linked commercials. Built for commercial brand procurement, not retrofitted from a media audit template.

Typical commercial brand audits surface 40% savings; creative- and media-heavy categories, 45–55%. Available as a standalone engagement or embedded in an MSA.

Request a spend audit →
Benchmark

Put us next to
your current commercial stack.

Share your current commercial brand scope — media, creative, production, measurement, localisation. We'll come back with a like-for-like benchmark against our methodology, our commercials, and our consolidation model. With the working shown. Under NDA on request.

Request a stack benchmark → Back to the full offer
◉ Contact · Let's talk

Contact us.

Whether you have a general enquiry or are interested in joining our team — we're always looking for people who share our ambition for pushing boundaries. If you're ready to challenge the way things are 'done' and can bring ideas to the table, please get in touch below.

Get in touch

Tell us what
you're working on.

Commercial brand teams, procurement leads, or anyone at a global pharma in a position to make a change. We reply to every enquiry within two working days.

General enquiries
Email address
Registered office
Fusion Agency Solutions Limited
Crown House, 27 Old Gloucester Street
London WC1N 3AX
United Kingdom
Company number
10572630 — registered in England and Wales
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◉ Legal · Policies & terms

Privacy. Cookies. Terms.

The full policies governing your use of this website and our processing of your personal data.

Privacy

Privacy Policy.

We Fusion Agency Solutions Limited, a company incorporated in England and Wales. Our company number is 10572630 and our registered office is at Crown House, 27 Old Gloucester Street, London, WC1N 3AX ("Fusion" / "we" / "our" / "us").

At Fusion we are committed to safeguarding and preserving the privacy of the personal information that we may collect about anybody who interacts with Fusion. We will comply with the General Data Protection Regulation (EU) 2016/679) ("GDPR") and the Data Protection Act 2018 ("DPA") unless and until the GDPR is no longer directly applicable in the UK, together with any national implementing laws, regulations and secondary legislation as amended or updated from time to time in the UK, and any successor legislation to the GDPR and the DPA (together "Data Protection Legislation").

This privacy policy explains how and when Fusion collects, uses and shares any personal data that you have shared with us, and how we keep that personal data safe.

The personal information that Fusion collects via our websites, applications and from our partners and other third parties includes information you provide, such as your name and contact information; email communications sent to us; technical information, for instance through the use of cookies, such as activity data; information from your visits to websites including the type of browser and operating system you use, access times, pages viewed, URLs clicked on, your IP. Irrespective of which country you reside in or supply information from, you authorise Fusion to use your information in any country where Fusion operates (subject to the safeguards set out below).

On what basis do we use your personal information?

Data privacy law sets out a number of different reasons on which a company may rely to collect and use your personal information.

We use your personal information for the following reasons:

For legitimate business purposes: We use your personal information to make our communications with you more relevant and personalised to you, and to make your experience of our products and services efficient and effective. It also helps us to operate and improve our business and minimise any disruption to the services that we may offer to you.

To perform a contract to which you are a party: we may need to process your personal information to provide a product or service you request.

To comply with our legal obligations and other demands for information: It is important to us that we are able to comply with laws, regulations and guidance, as well as the other requests or demands for data as set out here. They affect the way in which we run our business and help us to make our products and services as safe as we can.

You have given your consent: At times we may need to get your consent to allow us to use your personal information for one or more of the purposes set out above. See the "Your rights in respect to your data" section for information about the rights that you have if we process your information on the basis of your consent.

If you have any questions or comments about this privacy policy, please contact us.

Information we collect and use

We collect and use your information below to provide our services and to measure and improve our services from time to time.

Location Information: We may use other data from your device to determine location, for example, information about wireless networks or mobile phone towers near your mobile device, or your IP address. We may use and store information about your location to provide features of our services to improve and customise the services, for example, with more relevant content like local trends, stories, ads, and suggestions for people to follow.

Links: Fusion may keep track of how you interact with links across our website, including our third-party services, and client applications, by redirecting clicks or through other means. We do this to help improve our services, to provide more relevant advertising, and to be able to share aggregate statistics such as the frequency of a particular link being clicked on.

Cookies: The website uses cookies and similar technologies to collect additional application usage data and to improve our services, but we do not require cookies for many parts of our services such as searching and looking at public user profiles. Fusion may use both session cookies and persistent cookies to better understand how you interact with our services, to monitor aggregate usage by our users and traffic routing on our services, and to customise and improve our services. Most applications automatically accept cookies. Please see our cookie policy below for more information.

Google Analytics: We will also install Google Analytics in the apps, devices, or mobile apps to collect your behaviours in using our services. We will also recommend some other services that may be suitable or appeal to you based on our analysis.

Log Data: When you use the Fusion website, we may receive information ("Log Data") such as your IP address, device information (including device and application IDs) and search terms. Fusion uses Log Data to provide, understand, and improve our services.

Legitimate business purposes

We process personal information for certain legitimate business purposes, which include some or all the following:

  • Where the processing enables us to enhance, modify, personalise or otherwise improve our website, our services and communications for the benefit of our customers;
  • To identify and prevent fraud;
  • To enhance the security of our network and information systems;
  • To better understand how people interact with our website;
  • Administer the website and carry out data analysis, troubleshooting and testing; and
  • To determine the effectiveness of promotional campaigns and advertising.

Disclosure of personal information

We do not disclose your private personal information except in the limited circumstances as listed below:

Your Consent: We may share or disclose your information at your direction, such as when you authorise a third-party web client or application to access the Fusion website.

Law and Harm: Notwithstanding anything to the contrary in this privacy policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Fusion's rights or property. However, nothing in this privacy policy is intended to limit any legal defences or objections that you may have to a third party, including a government, request to disclose your information.

Business Transfers and Affiliates: If Fusion is involved in a bankruptcy, merger, acquisition, reorganisation or sale of assets, your information may be sold or transferred as part of that transaction. This privacy policy will apply to your information as transferred to the new entity. We may also disclose information about you to our corporate affiliates in order to help provide, understand, and improve our Services including the delivery of ads.

Non-Private or Non-Personal Information: We may share or disclose your non-private, aggregated or otherwise non-personal information, such as your public user profile information, the people you share your information with, or the number of users who clicked on a particular link (even if only one did), or reports to advertisers about unique users who saw or clicked on their ads after we have removed any private personal information (such as your name or contact information).

You have the right to withdraw your consent to the processing of your personal data at any time. If you would like to withdraw your consent or prefer not to receive any information from us, please let us know by contacting us.

If you do not want us to contact you for marketing purposes, please let us know by contacting us and we will take steps to ensure that this information is deleted as soon as reasonably practicable. In this scenario, we will retain your personal data on a suppression list to the extent we need it to ensure we don't send you any further marketing communications.

Your rights in respect to your data

Data Protection Legislation provides you with a number of rights over your personal information. If any of the information you provide to us changes, please let us know as soon as possible so that we can make the necessary changes to the information we hold for you on our database. If you wish to make any changes to your information, please contact us.

If you wish to see the information we hold on you, or request that such information be transmitted directly to another data controller, please contact us. We shall process your request to access your information and provide this information to you free of charge unless your request is manifestly unfounded or excessive.

To request that your information is deleted or if you wish to restrict / object to the processing of your information, please contact us.

We will also implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your home country, in accordance with applicable data protection and privacy laws. These measures include data transfer agreements implementing standard data protection clauses provided by the European Commission alternatively we may adopt Binding Corporate Rules (BCRs) to enable us to make international transfers of personal information.

If you have any complaints about our use of your personal data, please contact us. You may also have the right to complain to the Information Commissioner's Office at https://ico.org.uk/ or other relevant supervisory authority in your jurisdiction.

How long will we keep your personal information?

We will always keep your personal information for the period required by law and where we need to do so in connection with legal action or an investigation involving Fusion. Otherwise, we keep your personal information:

  • For as long as needed to provide you with access to any services you may have requested;
  • Where you have contacted us with a question or request, for as long as necessary to allow us to respond your question or request.
  • Where you have provided us with information for the purposes of recruitment, we will retain it for as long as is necessary to allow us to carry out the recruitment process. Once the position has been filled, we will not retain your information unless you consent for us to keep it on file.

Sharing and international transfers

We sometimes share your personal information with others and transfer it internationally. We may share your personal information with certain trusted third parties including:

  • Our agents and suppliers, including those who provide us with technology services such as data analytics, hosting and technical support;
  • Our professional advisors, auditors and business partners;
  • Regulators, governments and law enforcement authorities; and
  • Other third parties in connection with re-organising all, or any part of our business.

Changes in policy

We may revise this privacy policy from time to time. The most current version of the privacy policy will govern our use of your information and will always be at fusionagency.solutions/privacy-policy.

If we make a change to this privacy policy that, in our sole discretion, is material, we will update this page. By continuing to access or use the services after those changes become effective, you agree to be bound by the revised privacy policy.

Cookies

Cookie Policy.

This cookie policy relates to the website operated by Fusion Agency Solutions Limited, a company incorporated in England and Wales. Our company number is 10572630 and our registered office is at Crown House, 27 Old Gloucester Street, London, WC1N 3AX ("Fusion" / "we" / "our" / "us").

This Cookie Policy explains how Fusion uses cookies and similar technologies to recognise you when you visit our websites. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Our website uses cookies to distinguish you from other users of our website. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website and to ensure we provide the best possible user experience. Cookies are also used by our web analysts to evaluate how and where our visitors are from — all of this information is anonymous and not tied to an individual.

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. For more information about cookies generally please read the advice at www.aboutcookies.org.

We use cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as 'essential' or 'strictly necessary' cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. This is described in more detail below.

Types of cookies we use

The specific types of first and third-party cookies served through our website and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific online properties you visit):

Essential Website Cookies

Description: These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Lifespan: Session.

Performance and Functionality Cookies

Description: These cookies are used to enhance the performance and functionality of our website but are non-essential to their use.

Lifespan: Persistent.

Analytics and Customisation Cookies

Description: These cookies collect information that is used either in aggregate form to help us understand how our website is being used, or how effective our marketing campaigns are, or to help us customise our website for you.

Lifespan: Persistent.

In addition to our first-party cookies, we use Google Analytics cookies to help us understand how our customers use the website.

When you first visit our website, we may ask for your consent to use cookies, except for those necessary to provide the services you have requested. You have the right to reject non-essential cookies and can set your preferences at any time.

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.

For more information about how we collect and use your personal data, please refer to our Privacy Policy.

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

If you have any questions about our use of cookies or other technologies, please contact us.

Terms

Legal Notice.

Definitions: Fusion Agency Solutions Limited, a company incorporated in England and Wales. Our company number is 10572630 and our registered office is at Crown House, 27 Old Gloucester Street, London, WC1N 3AX ("Fusion" / "we" / "our" / "us").

Intellectual Property Rights: any current and future intellectual property rights and interests including patents, utility models, designs, design rights, copyright (including rights in software), decryption rights, trade marks, rights pursuant to passing off, service marks, business and trade names, domain names, know-how (whether strategic or technological) topography rights, inventions, rights in confidential information (including technical and commercial trade secrets) and image rights, and rights of a similar or corresponding character in any part of the world, in each case whether registered or not and including any application for registration and renewals or extensions of such rights in any country in the world.

Terms: These terms and conditions which govern the use of the Website.

User: A person who accesses and/or uses the Website.

Introduction and Other Applicable Terms

By using the Website, you confirm that you have read and accept these Terms and that you agree to comply with them. If you do not accept the Terms in full, please do not use or access the Website.

These Terms refer to the additional terms, which also apply to your use of the Website: Our Privacy Policy, which sets out the terms on which we process personal data we collect from you, or that you provide to us. By using the Website, you consent to such processing; and our Cookie Policy, which sets out information about the cookies on the Website.

We may revise these Terms at any time. Please check the Terms on the Website from time to time to take notice of any changes made, as they are binding on you.

We may update the Website from time to time, and may change the content at any time. Please note that we are under no obligation to keep the content up to date nor to ensure that it is free from errors or omissions.

Your Access to the Website

We will not be liable if the Website is unavailable at any time or for any period. Access to the Website may be suspended temporarily with or without notice in the case of system failure, maintenance or repair, or for reasons beyond our control.

Intellectual Property

All Intellectual Property Rights on the Website, including without limit, the text, graphics, trademarks and copyright works, is owned by us. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from the Website for your personal use. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on the Website must always be acknowledged.

Save to the extent permitted by these Terms, you must not use any part of the content on the Website for commercial purposes without obtaining a licence to do so from us. If you print off, copy or download any part of the Website in breach of these terms of use, your right to use the Website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

If you wish to link to any part of this Website, you must obtain our prior written consent.

Visitor Material and Conduct

Other than the personal data covered in our Privacy Policy, any material you transmit or post to the Website, should that functionality be available, shall be considered non-confidential and non-proprietary and we have no obligations in respect of it. We and our designees shall be free to copy, disclose, distribute, incorporate and otherwise use such material and all data, images, sounds, text and other things embodied therein for any commercial or non-commercial purposes. Users and Hirers are prohibited from posting or transmitting to or from the Website any material that is threatening, defamatory, offensive, pornographic, abusive, liable to incite racial hatred, discriminatory, inflammatory, blasphemous, in breach of confidence, in breach of privacy or which may cause annoyance or inconvenience; for which you have not obtained all necessary licences and/or approvals; which constitutes or encourages conduct that would be considered a criminal offence, give rise to civil liability, or otherwise be contrary to the law of or infringe the rights of any third party in any country; and/or which is technically harmful (including, without limitation, computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data). You may not misuse the Website (including, without limitation, by hacking).

Fusion reserves the right to terminate or suspend your access to the website at any time, without prior notice or liability, for any reason, including but not limited to a breach of these Terms and Conditions. Upon termination, your right to use the website will immediately cease. If you wish to terminate your account, you may simply discontinue using the Website. We also reserve the right to suspend or terminate your access to the Website if your use of the Website is found to be illegal, offensive, or threatening the safety or rights of others, or in case of technical issues or security concerns. After termination or suspension, you will no longer have access to any parts of the Website that require an account or user identification. However, all provisions of the Terms and Conditions that, by their nature, should survive termination will remain in effect after termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

Disclaimer

Fusion shall not be liable for any loss or damage arising out of the use or misuse of the website. We will use reasonable endeavours to ensure information we upload to the Website is accurate and up to date but shall have no responsibility for such information and make no guarantees that the information is accurate or up to date. Nothing in these Terms excludes or limits our liability for (i) death or personal injury arising from our negligence; (ii) our fraud or fraudulent misrepresentation, or (iii) any other liability that cannot be excluded or limited by English law. To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to the Website or any content on it, whether express or implied. We will not be liable to any User for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising because of or in connection with: use of, or inability to use, the Website; or use of or reliance on any content displayed on the Website. If you are a business User, we will not be liable for: loss of profits, sales, business, or revenue; business interruption; loss of anticipated savings; loss of business opportunity, goodwill or reputation; or any indirect or consequential loss or damage. If you are a consumer User, please note that we only provide our site for domestic and private use. Save to the extent set out in these Terms, you agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

Indemnity

By using the Website, you agree to take responsibility and protect Fusion, along with its affiliates, officers, directors, employees, consultants, agents, and representatives, against any legal claims or demands, losses, liabilities, damages, or expenses (including reasonable legal fees) that arise from your use of the Website, your breach of these Terms and Conditions, or any infringement of intellectual property or other rights by you or anyone using your account. In the event of any such claim or legal proceeding, we will promptly inform you and you will bear the cost of defending against such claims or proceedings.

Limitation of Liability

Fusion, including its affiliates, officers, directors, employees, consultants, agents, and representatives, will not be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including but not limited to, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the Website; (ii) any conduct or content of any third party on the Website; (iii) any content obtained from the Website; and (iv) unauthorised access, use, or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence) or any other legal theory, whether or not we have been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed of its essential purpose.

Third Party Websites

The Website may contain links to third party websites, including websites via which you are able to purchase products and services. They are provided for your convenience only and we do not check, endorse, approve or agree with such third party websites nor the products and/or services offered and sold on them. We have no responsibility for the content, products and/or services of the linked websites. Please ensure you review all terms and conditions of website use and privacy policy of any such third party websites.

Jurisdiction and Governing Law

Unauthorised use of the Website may give rise to a claim for damages and/or be a criminal offence.

If you are a consumer User, please note that these terms of use, its subject matter and its formation, are governed by English law. You and we both agree to that the courts of England and Wales will have exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland. If you are a business, these terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law and you submit to the exclusive jurisdiction of the courts of England and Wales.

Contact

For any legal enquiries or issues related to these Terms and Conditions, please contact us.

Effective: 11 December 2023  ·  Entity: Fusion Agency Solutions Limited  ·  Company no. 10572630  ·  © 2026 Fusion Agency Solutions Limited