HUMANISED GEN AI FOR PHARMA
In an era where artificial intelligence is redefining the landscape, we stand out as a pioneering force in AI technology. Specialising in AIaaS, we enable Pharmaceutical companies and their partners to advance confidently with sophisticated ML solutions. Our expertise in both supervised and unsupervised machine learning is the bedrock of our innovative approach, allowing us to deliver capabilities that are not only cutting-edge but also highly adaptable. We can assist our partners in several transformative ways, helping them to harness the power of this technology to drive innovation, efficiency, and growth.
We are experts in supervised and unsupervised machine learning models
We leverage the power of algorithms to deliver outstanding output. Our machine learning approach analyses audience segment behaviour, preferences and engagement patterns to generate personalised content and activation strategies. This ensures every programme is evidenced with real-world data, tailored to the specific needs and interests of HCP personas to deliver behavioural change and transparent ROI.
Data analysis, insights & ROI
Utilising AI for advanced data analytics, we support Pharma and their partners to unlock valuable insights from data, leading to an informed strategy & planning approach, one that identifies market trends to uncover new opportunities. We only use real-world data to make the transition from success intuition to absolute ROI certainty.
Predictive customer experience
Data analytics and machine learning models provide us with unprecedented capabilities in predicting HCP outcomes including substantiating behavioural change. We use deep learning models to identify intricate patterns to forecast future interactions, offering a robust predictive outcome.
Process automation
By implementing AI-driven automation, we can streamline ways of working, reduce time consuming manual tasks and increase efficiency, allowing companies to focus on core, value-adding activities.
Custom solutions
We develop custom AI solutions that align with specific business needs and challenges, whether it's automating routine tasks, enhancing customer experiences, or extracting insights from data.
fusionsolution®
fusionsolution® is an AIaaS designed to integrate LLM, data and technological capabilities with human expertise, we call this HumanisedGenAI providing personalised content generation and audience activation approaches, specifically tailored for the pharmaceutical industry and its partners. This AI focuses on aligning its outputs to specific medical, scientific and marketing needs, ensuring the return is highly relevant and tailored to audience and client requirements.
campAIgn IQ®
Automated, instant ROI analysis for Medical and Commercial teams. Actioning channel data begins with real data ownership, we get this sorted for you. Dashboards are inflexible with data points that swiftly become obsolete, reporting on unqualified HCP audiences, unable to answer questions in real time or offer optimisation recommendations. Get answers immediately. With no chance for human or agency bias.
Digital Peloton
Digital Peloton is at the forefront of global programmatic targeting, dedicated to the sophisticated engagement of healthcare professional audiences. Committed to innovation, advanced data strategies, and unparalleled market intelligence.
Contact us
Whether you have a general enquiry or are interested in joining our team (we're always looking for people who share our ambition for pushing boundaries — if you're ready to challenge the way things are 'done' and can bring ideas to the table), please fill out the form below
Judge us by the company our teams keep